🚘 Mahindra Sales Breakup April 2026
Mahindra & Mahindra has kicked off FY2026-27 with solid momentum in the Indian passenger vehicle market. The company registered total sales of 56,331 units in April 2026, recording a 7.65% year-on-year growth compared to 52,330 units sold in April 2025.
However, compared to March 2026, Mahindra witnessed a 6.54% month-on-month decline, mainly due to the strong financial year-end push usually seen in March.
Mahindra’s SUV lineup continued to dominate the market, while its growing electric vehicle portfolio also showed encouraging traction.
📊 Mahindra Sales Breakup April 2026
| Model | April 2026 Sales | YoY Growth | MoM Growth |
|---|---|---|---|
| Scorpio / Scorpio N | 14,719 | -5.25% | +0.97% |
| Thar / ROXX | 10,459 | -2.28% | -3.80% |
| Bolero | 8,917 | +6.41% | -8.90% |
| XUV 7XO | 8,630 | +26.71% | -6.30% |
| XUV 3XO / EV | 7,517 | -0.67% | -18.28% |
| XEV 9S | 3,242 | -0.37% | Flat |
| BE 6 | 1,170 | +112.73% | -21.74% |
| XUV400 | 66 | -80.42% | -43.59% |
| Marazzo | 0 | — | — |
🔥 Scorpio Continues To Rule Mahindra Sales
Mahindra Scorpio N once again emerged as Mahindra’s best-selling SUV in April 2026 with 14,719 units sold. Even though the SUV saw a slight YoY decline of 5.25%, it still maintained strong dominance in Mahindra’s portfolio.
The Scorpio lineup continues to attract strong demand from both urban and rural markets thanks to its rugged design, commanding road presence, and powerful diesel engine options.
Mahindra’s focus on premium editions like the Carbon Edition is also helping the SUV maintain strong customer interest.
🏕️ Mahindra Thar & ROXX Maintain Strong Lifestyle SUV Demand
Mahindra Thar ROXX recorded sales of 10,459 units during April 2026. Although sales declined slightly compared to last year, the Thar brand remains one of India’s strongest lifestyle SUVs.
The popularity of the 5-door ROXX version has significantly expanded Thar’s appeal among family SUV buyers and off-road enthusiasts.
Mahindra continues to benefit from the growing demand for adventure-oriented SUVs in India.
📈 XUV 7XO Delivers Impressive Growth
Mahindra XUV 7XO turned out to be one of Mahindra’s biggest success stories in April 2026.
The SUV posted 26.71% YoY growth, with total sales reaching 8,630 units. The model’s premium design, modern cabin, advanced features, and powerful engine lineup are helping Mahindra strengthen its position in the competitive mid-size SUV segment.
The XUV 7XO is increasingly becoming a preferred option for buyers looking for a premium yet practical family SUV.
⚡ Mahindra EV Sales Gain Momentum
Mahindra’s electric vehicle strategy is now beginning to show visible results in the Indian market.
⚡ XEV 9S
Mahindra XEV 9S registered sales of 3,242 units in April 2026. The SUV maintained stable monthly performance and continues to gain popularity among EV buyers seeking premium electric mobility options.
⚡ BE 6 Posts Massive 112% Growth
Mahindra BE 6 delivered the highest growth among all Mahindra models.
Sales jumped from just 550 units in April 2025 to 1,170 units in April 2026, reflecting a massive 112.73% YoY increase.
The strong growth highlights increasing consumer confidence in Mahindra’s next-generation EV architecture and futuristic electric SUV lineup.
📉 XUV400 Continues To Struggle
Mahindra XUV400 witnessed another weak month with sales falling to just 66 units in April 2026.
The sharp decline of over 80% YoY suggests that customers are gradually shifting toward Mahindra’s newer EV offerings such as the XEV 9S and BE 6, which offer more advanced technology and modern design language.
🚀 Mahindra’s Future Growth Strategy
Mahindra is expected to continue expanding aggressively under its ambitious Aspiration 2030 roadmap.
The company plans to strengthen both its SUV and EV portfolio with multiple upcoming launches over the next few years. Strong demand for Scorpio, Thar, Bolero, and XUV series SUVs is expected to support overall growth momentum, while electric vehicles could become a major contributor to future sales volumes.
Industry experts believe Mahindra’s growing EV ecosystem and continued SUV leadership could help the company further strengthen its position in India’s highly competitive automobile market.
